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June's email marketing advice: some of the best email marketing content from around the web

Although we think the tips we give for our own email marketing solutions are rather special, I’ve had a delve into the world wide web to see what else is out there, and share some of them with you, because I'm just that nice.

To start things off, we’ve got a video from Neil Patel of internet marketing agency Webidiotz. In the video, Neil explains some very brief but useful tips for building mailing lists and taking advantage of email marketing. Neil also makes a really good point about providing engaging content in your emails, and how giving content away in these emails could actually help your audience engage with you even more. It’s a short video (less than 5 mins) so definitely worth a watch:

Email Marketing - Don't miss out from Neil Patel on Vimeo.

Next up we have a white paper from the folks at RightNow who provide customer experience and relationship management software. The paper’s focus is best practices in email marketing, and mainly covers the importance of considering Internet Service Providers (ISPs) as an important part of the email marketing process. ISPs act as gatekeepers of email marketing to some extent, as ultimately they play a part in letting (or prevent) emails get to their users based on the validity and non-‘spamminess’ of any marketing email.

The paper also contains a pretty handy cut-out-and-keep list of 15 important points to consider when writing content for marketing emails, and a really useful list of phrases and terms likely to be flagged as SPAM. These points are covered elsewhere - including on this very site and in video format on our YouTube channel - but the PDF is certainly worth downloading, particularly for offline reading.

Best Practices in Email Marketing

Finally, I’ll end this post with a good ol’ slideshow that covers seven key metrics for measuring the successes of your email marketing campaigns. Again, it’s something we’ve covered at one point or another when discussing email marketing in general, but it’s short and well presented, so worth taking 5 minutes out to flick through. This was put together by ad agency Ohana, who target India, South East Asia and the Middle East.

If you’ve got your own opinions on the recent best email marketing content you’ve found on the web, then me a line using the comment box below - it might even make it into next month’s round-up.
 

 

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