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Getting Started
Visual-Editor.pdf
Prepare-to-deliver.pdf
Creative-Guidelines-Emails.pdf
The-Pure360-Email-Marketing-Checklist.pdf
10-Things-you-can-do-to-Improve-your-Email-Marketing.pdf
5-Steps-to-an-Ideal-Email-Campaign.pdf
setting-up-domain-masking.pdf
Pure360-Top20EmailTips-2012.pdf
All Resources for Getting Started
Lists
All Resources for Contacts
Things_to_improve_your_email_lists.pdf
Messages
Improving-your-Open-rates-with-Pre-headers.pdf
Email-Anatomy-Guide.pdf
Email-Subject-Lines.pdf
All Resources for Messages
3-top-email-marketing-strategies-for-travel-and-tourism-campaigns.pdf
Campaigns
Do-you-want-to-email-like-Amazon-or-better.pdf
Guide-to-B2B-Email-Marketing-Strategy.pdf
Guide-to-Online-Retail-Email-Marketing-Strategy.pdf
Guide-to-Email-Marketing-Timing.pdf
Leisure-Industry-Email-Strategies.pdf
Travel-and-Tourism-Email-Strategies.pdf
All Resources for Campaigns
Mobile-Optimisation-Guide2011.pdf
Guide-Getting-Ready-Xmas-Guide-2011.pdf
Email-marketing-year-planner.pdf
Assessment-and-Audit-Guide.pdf
Deliverability
Prepare-to-Deliver.pdf
How-to-Improve-your-Deliverability-Guide.pdf
Email-Delivery-Checklist.pdf
Best-Practice-Guide-2011.pdf
All Resources for Deliverability
Testing-Guide2011.pdf
Reports
Email-marketing-Analysis-and-Measurement.pdf
All Resources for Reports
Integrations
Report-on-integrating-CRM-and-Email-marketing.pdf
All Resources for Integrations
Report-on-integrating-CRM-and-email-marketing.pdf
Pure360InterfacesDocument20110125.pdf
SMS-Guide-2012.pdf
Video Tutorials
How to schedule a new delivery
A guide to uploading your contact lists
How to create a sign up form for your website
A guide to message creation
Integrate your email with Salesforce
Integrate your email with MS Dynamics
The Online Marketing Blog
EMM News Archive
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
FAQs
Getting Started
How do I buy credits?
Pure360EmailRatecard.pdf
Pure360-SMS_Ratecard_UK_and_International.pdf
I've forgotten my password, can I reset it?
How do I change my password?
When is the best time to send my campaign?
How do I log in to my PureResponse account?
Where can I set the contact details for my account?
How do I contact support from my account?
Lists
How do I export a list of bounces?
How do I export a list of opt outs?
How can I unsubscribe a single email address?
How do I unsubscribe more than one person?
How do I remove someone from a list without unsubscribing them?
How can I make sure there are no spaces in my email addresses before uploading my list?
I've uploaded a list with e-mail and mobile records but my list in pure is twice the size? Why?
Messages
How do I use the Snippets?
How do I create a Plain Text version of my message?
Where can I find free templates for my message?
What is the text that appears in the footer of my message?
Why should i use the Upload Library?
How do I remove the default unsubscribe link and insert my own?
What font should I use in my emails?
How do i remove the blue border from my linked image?
How do I upload multiple files with my ftp client?
How do I change the colour of my link?
How do I create a mailto link?
How do I create a link?
How do I remove the underline from a link?
Why is my inbox preview blank?
Why has my inbox preview locked my message and how do I now edit it?
Can i change the colour of my Mail ID?
How do i add a link to an online version of my message?
Can I insert Anchor Tags?
I have sent myself a test and my links are not working?
How do I insert a HTML file from my upload library into my message?
Campaigns
Can I send my subscribers a welcome campaign?
I want to send campaigns at the best time for my recipients, can I?
Is it possible to send campaigns that happen automatically every week?
I still have opt-out's and bounces included in my list, will you send to them when I schedule a campaign?
I have a one off time critical campaign, how can I ensure it goes out on time?
Deliverability
If I have a plain text version and an HTML version, does that mean I send two emails to each recipient on my list?
Why do I need a plain text version as well as my HTML version?
Why can't I send one big image, it's much prettier than the rich text HTML?
What is a preference centre and why should I have one?
Why should I send my emails out slowly rather than as fast as possible?
Is there an optimum speed to send out my emails?
How do I prove permission to send someone an email?
Should I put an unsubscribe link at the top of my emails?
Why do I need my company registration details in my emails?
What are the risks of buying a list?
What does the failed authentication response from Boxbe mean?
What are the most common spam warnings and what do they mean?
Reports
What do the [1]2,3 numbers mean in the Heat Map?
What is the difference between Unique clicks, Repeat clicks and Total clicks?
What does Passively Unsubscribed mean?
Can I use Google Analytics?
How can I find out how many messages I have sent in the last X days/weeks/months?
What is the difference between a Hard Bounce and a Soft Bounce?
When I print my report page I only get the background and no white so I can’t read the data?
Integrations
Is it possible to integrate Pure360 with "X" platform?
What does PAInt mean and what can I do with it?
Do you have out of the box integrations?
What's the benefit in integrating my platform with Pure360?
My Account
Where can I find my previous invoices?
Where did these "Excess Credits" come from on my invoice?
Why is my Invoice appearing as Outstanding when i am on Direct Debit?
How do I apply a PO number to an invoice?
Why does a previous PO number used still appear on my invoices?
How can I set up a new direct debit?
Glossary of terms
Anchor Tags
Append list
Attachment
Automations
Bacn
Block
Bounce
Call to action
Clean list
CMS
Contact Frequency Limit
CRM
Delivered
Direct Debit Mandate
Dynamic Content
Dynamic Reply
Event Notifications
Guaranteed Bandwidth
Hard Bounce
Inbox Placement Rate (IPR)
Landing page
Lead
List export
Opened
Post-click tracking
ROI
Sign-up form
Soft Bounce
Spam
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